About

WHO ARE WE?

My name is Nick and I am the Founder/CEO of PRETTY UGLY. What we do goes far beyond making t-shirts. The primary goal of the company is not to make money selling tees; it's to help those who struggle with mental illness, suicide and addiction.  How do we do that?  Keep reading. 

WHY THE NAME?

Well besides it being witty, clever and untaken; I feel like everyone deals with their own insecurities but in certain individuals it's to a much more serious extent... specifically those suffering from MDD (Major Depressive Disorder) aka... Depression. 25 million Americans suffer from depression each year. Depression is a life long roller coaster ride; the majority of my life I spent waking up feeling up, or down. One day happy, the next day sad. One day I look in the mirror and feel pretty, the next day I feel ugly. Depression and Alcoholism are genetic; and unfortunately in my case runs in the family. Over 50 percent of all people who die from suicide suffer from major depression. If one includes alcoholics who are depressed, this figure rises to over 75 percent.

WHY THE SCISSORS? 

Well, besides myself always loving hair and almost attending barber school years back... Scissors are used for cutting, and cutting represents suicide. And as stated above, suicide goes hand in hand with depression and alcoholism. This brings us to Project Semicolon. 

PROJECT SEMICOLON

Project Semicolon is an organization dedicated to the prevention of suicide while also presenting love & hope to those whole suffer from mental illness and addiction.  Their work is based on the foundation and belief that suicide is preventable and everyone has a role to play in preventing suicide. Through raising public awareness, educating communities, and equipping every person with the right tools, we know we can save lives. Project Semicolon is a national 501(c)(3) nonprofit organization governed by our Board of Directors and operating under the nonprofit laws of the State of Colorado. Project Semicolon works at the international, national, state and local levels to prevent suicide using a public health model in suicide prevention; concentrating its efforts on education and awareness. Project Semicolon operates by the guidelines published in the Surgeon Generals Call to Action to Prevent Suicide (1999) and the National Strategy for Suicide Prevention (2012). Over the years, Project Semicolon’s Board of Directors, staff, and volunteers have included survivors who bring a special affinity for suicide prevention, along with other skills, to ensure organizational growth, development and effective management and operational talents to the agency.

HOW DO WE HELP?

Suicide prevention, mental illness and addiction are all topics that I hold near and dear to my heart. 20% off all earnings at www.ShopPrettyUgly.com are donated to Project Semicolon.  Your generosity helps Project Semicolon to maintain, update and create trusted self-help resources and expand community programs.


YOUR STORY IS NOT OVER.